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  • Writer's pictureOrly

EcoExist; The beauty of Recycling campaign. 2017


The Beauty of Recycling campaign being led by eCoexist since 2010 looks at the aesthetic and financial potential of upcycling waste. Over our five annual festivals we have brought together various players in the upcycling fields – designers, artists, women’s groups and NGOs – to demonstrate and educate people about upcycling.

This year the festival is focussed entirely on training programmes for underprivileged groups.


About WELL Paper, Auroville

(Women Empowerment through Local Livelihood)

The Wellpaper group in Auroville was created as a response to the tsunami that hit the villages in Tamil Nadu in 2004. Orly and Danny Mergui, who had just arrived in Auroville a few months prior to the Tsunami combined their papier mache and corporate skills to set up a rehabilitation programme to help the tsunami affected women to earn.


Over the past 12 years Wellpaper has helped these women to make simple up-cycled products with newspaper waste and create a solid business and income source, meeting the primary goal of WELL - to empower local village women with skills to build, manage and maintain self-sustaining units. They are now training groups in other cities to do the same. Five women from the villages of Alankuppam and Kottakarai had come to conduct these trainings.

This series of workshops was co sponsored by Forbes, Emcure Pharmaceuticals, and Mahindra.




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