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  • Writer's pictureOrly

Commerce In a Cocoon, Forbes India 2009

Excerpts from the Article;

An Israeli, Merguei was going back home with his wife, Orly, and their three children after working as a chartered accountant at auditing firm KPMG in New York. They decided to spend a year in Auroville. Two months after they landed here, the tsunami struck. The families it shattered, the homes it destroyed, the lives it took gave the Merguels a new purpose. Orly Merguel used to train people in papier mache and crafts back in Israel. The Merguels set up Wellpaper, trained 60 people and exported handicrafts. Danny Merguel, dressed in shorts and a T-shirt like most Aurovilleans, says the business is picking up. Ethnic apparel chain Fabindia just agreed to sell a few of its products. “And that’s great,” he says.


Merguei says, “We are discussing how Wellpaper will sustain itself after we move on. We have to create a second level of leadership.” But that’s not going to be easy, for Auroville businesses have a smaller pool of talent to choose from.


So, is there a way to measure its success at all? Use more parameters, says Merguei. “You can measure your success by your salary and say A earns more than B, so A is more successful. Now add one parameter. Number of parties you attend."

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